The Covid-19 pandemic has hamstrung a lot of business operations. Pre-emptive measures to stay at home and the closing down of business establishments have slowed down the inflow of business revenues.
While many businesses are significantly affected by this crisis, the real estate industry is fighting a good fight in the struggle. Land sellers, for instance, have changed their ways of marketing land properties to adapt to the measures implemented by the government.
If you want to know what land sellers do to sell land during this pandemic, take some time to read this blog article.
Contact Land Buyers on EasyLandSell
There are many platforms you can find on the internet that make it easier for you to find potential land buyers. One example of such a website is EasyLandsell, which has an established network of buyers who are willing to pay your property with cash.
EasyLandsell already has a long experience in land buying, so you can guarantee that you won’t find it a hassle to sell your land on this platform. It can connect you to multiple willing buyers, and it has the resources to ensure payment.
Cultivate Your Personal Brand on Nextdoor
Nextdoor is a hyperlocal social networking platform for businessmen and professionals. If you’re someone working in the real estate industry, you can use this service to market yourself to your target audience.
Before the Covid-19 outbreak, joining state-wide networking events is one way to grow your contact list. But since we have to practice physical distancing to check the spread of the virus, organizers are putting off such events for the meantime.
The good thing is that there are platforms like Nextdoor where you can connect with people locally. Here are the things why Nextdoor is good for you as a real estate professional:
- You don’t have to build an audience. Unlike with social networking platforms, such as Twitter, Facebook, and LinkedIn, there’s no need to draw in followers on Nextdoor. You only need to create a Business Page and enroll as a Neighborhood sponsor to ensure that your content will reach a particular community/communities that you’re targeting.
- Users are legit residents. If you can hide your identity or location on Facebook or Twitter, on Nextdoor you need to get verified that you’re a real person or you’re living in a particular community. Thus, it’s an excellent platform for real estate professionals because they can connect with people who might be interested in their posts and who like to work with them.
- It’s hyperlocal. The good thing with the real estate section on Nextdoor is that you can cultivate your personal brand and promote your listings easily because 74% of users are homeowners. So, you have more chances of getting connections who are interested in purchasing land properties.
Call Your Clients
With the threat of the deadly virus still in our midst, face-to-face conversations have become rare. So, we now focus more on the old-school way of contacting prospective clients. And that’s through phone calls.
Before the pandemic, a lot of people favored emails or texting, but the quarantine and travel restrictions have resulted in the comeback of voice calls. It was stated in a New York Times article that there’s been a 33% increase in phone calls since the outbreak.
For people who are into selling land properties, this revival of voice calls is beneficial because it’s a fast, affordable way of getting in touch with your clients. So, if you’re looking for new clients or want to update current clients about a land property, you should pick up your phone now.
Virtual Walk-Throughs
This pandemic shooed away many potential land buyers from in-person land viewings. That’s why you should try doing virtual walk-throughs to enable potential buyers to view and experience the property without actually visiting it in person.
Then, if you think that a particular person is a serious buyer, you can ask him/her to provide you with a pre-approval from a lender before showing the property in person. Then, you can make in-person viewing safer by limiting the number of people who can go inside the property and ensuring that they observe sanitary measures.
Takeaway
Yes, it’s still possible to sell your land property during this pandemic. Just make sure that you follow preemptive measures while doing your business. Take note of the methods mentioned above on how to market and sell your land during this ongoing crisis. Follow Home Inside for more!